COC SPRING TRAINING - "Steps to Mastering Marketing"

Description

Spring Training for Business Success...
Workshop 2 -- "Steps to Mastering Marketing"
 

Think of yourself as an entrepreneur?  You should! Whether just starting up or evolving to meet the "new normal", we can all learn from a fresh look at what is essential on the path to continued success. Join us for an overview of best practices and discussion with working business professionals who are lecturers with Lake Forest College's Entrepreneurship & Innovation program.

Guest speaker Wendy Shotts is Lecturer in Entrepreneurship and Innovation at Lake Forest College, a working professional who is passionate about helping students and businesses understand the fundamentals of marketing, She is the Head of Strategy for Global Products and Pricing for Discover's Global Network and has helped hundreds of small businesses as both a consultant and as the head of the non-profit Downtown Highland Park Alliance. Prior to that, she led marketing for a few Silicon Valley start-ups and has been an entrepreneur as well.

(Complimentary for Chamber members -- RSVP is required for Zoom link.)

This month is the perfect time to refresh, renew, rethink and revisit everything about your business or nonprofit and we want to help by pulling together specialists to bring updates to us all.  Choose from the workshops throughout the month or join us for the series - the workshops are complimentary for Chamber members and all are via Zoom. Register to join us!

1. March 11 - “Building a Digital Presence” (Virginia Weiskopf, Constant Contact Local Expert & Personal Technical Guide)

2. March 19 - “Steps to Mastering Marketing” (Wendy Shotts, Lecturer in Entrepreneurship & Innovation, Lake Forest College)

3. March 24 - “Fundraising Essentials” (Hilary Scott, Lecturer in Entrepreneurship & Innovation, Lake Forest College)

4. March 31 - “The New Business Model: Plan & Pivot” (Michael McMahon, Consultant, Small Business Development Center)